NAMESAKE Reminds Us That "FAMILY MATTERS" In FW20 Launch Collection

NAMESAKE has just unveiled its inaugural collection and lookbook dubbed "FAMILY MATTERS" for Fall/Winter 2020. Helmed by three brothers, the label is an expression of the family's experiences growing up in Taiwan, moving to Japan, then eventually the United States. The course and direction for the three growing up were largely dictated by two things: Family (mainly their father) and the sport of basketball.While the days of waking up early to train are long behind the brothers, the ethos of bask...